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If you haven’t already heard the news I’ve started a consulting firm - Brendan & Brendan - with a good friend of mine Brendan Tully Walsh. Yes, we realize it’s extremely convenient and totally awesome! I’d like to share this great quote from my partners wife: “…it’s fate that my parents called me Brendan so that we could [...]
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Yes, yes, I know, if you google “How to Write a Social Media Audit” you will get tons of results – I know because I’ve done it! So why am I writing this? As a marketing and social media consultant this is the first task I perform for any new client. For organizations that I [...]
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Just the other day I was having coffee with an old colleague of mine who is working for a small startup as their community manager and was seeking some guidance. The company she is working for is asking and expecting certain tasks and goals to be fulfilled by her that she feels she is not necessarily capable of achieving nor is [...]
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Recently I came across yet another social aggregator app for iPhone, Undrip, like other apps of its kind it pulls feeds from Twitter, Facebook, Instagram, Path, Pinterest, etc., into its elegant interface. However, it doesn’t show you every single status update like ridiculous checkins, invites, what movies you recently watched on Netflix, and how big your farm is. It’s [...]
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Last month I was contacted by Marketing Magazine to discuss a potential article on Social Media guy’s like me – grass roots off the cuff no holds bar community manager branding lone wolf – leaving the world of startups and freelance to climb the corporate ladder as the “in-house” Social Media guy – about a year ago [...]
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I have been a WordPress developer, designer, blogger, enthusiast, fan, leader, organizer, and community member since version 1.8 – yes I’m using version numbers to lay out my timeline I’ll try to make this post as short and sweet as I can – as many of you know that is difficult for me – but [...]
Read more →dropthedigibomb Episode 6 – How to Calculate Social Media ROI
In this episode of dropthedigibomb TV I’ll show you a simple formula to help you calculate social media ROI – yes there is a social media ROI!
Members vs. Subscribers - I posted this on ThinkUpMtl
Members, should be, a dedicated group of like minded individuals who actively participate in a community setting, like a forum, focused around your brand, product, etc. These are individuals who you have already enticed to join in the discussion, they are your brand ambassadors, your customers or clients. This is your community – regardless of the numbers!
Most Communties are Designed for Lurkers – I posted this on ThinkUpMtl
I’ve been a community builder and manager for a very long time and I have worked on and with many different kinds of communities and unfortunately many of these communities do not stand the test of time. It is easy to set up a community and get lot’s of followers, but how do you retain these members and keep them engaged? This is the question we all want to answer. Believe it or not it is easier answer than you think, it just takes time and patience, which most communities owners unfortunately don’t have.